For your businessCommission a service website with clear offerings, guided inquiries, document collection and a private workspace tailored to your operation.
INDEPENDENT THINKING. CONNECTED POSSIBILITIES.
Ideas, brought
beautifully to life.
I’m Rodney White. Get a distinctive website, social posts and reels, a promotional film, an AI assistant or custom software—all shaped around your business.
WEBSITES & STORES · SOCIAL CONTENT · VIDEO · AI & AUTOMATION · SAAS & APPS · 3D & STL
Meet your creative partnerA personal film from Rodney · coming soonA strong idea deserves
the whole picture.
Your story, your presence, and the tools behind your business should work together. BH Software Productions brings creative direction and practical technology into one considered experience.
PERSONALLY LED BY RODNEY WHITECREATIVE VISION. CONNECTED TECHNOLOGY.
SELECTED WORK. CONNECTED POSSIBILITIES.A glimpse of
A glimpse of
what we can create.
Explore selected samples across my own businesses and creative projects: websites, software, brands, films and 3D collections. Each is a starting point for imagining what your business could become.
Follow the website and social links to explore the connected brands, published content and complete collections where available.
A WINDOW INTO THE WORK · SELECTED SAMPLES
01 / 102
BEYOND THE WEBSITESome ideas
Some ideas
become platforms.
Custom software gives a bigger idea room to grow. Ballantir brings basketball film analysis, saved detector overlays and review controls into a purpose-built experience for teams and players. Try the actual film samples here.
BALLANTIR · IN DEVELOPMENTPLAYER BOXES · BALL FLAMES · SCORE CUES
SOFTWARE IN DEVELOPMENT · MUTED LOOPThree-point film review
Starting the muted loop…
Actual film and coded overlays from Ballantir’s current development build. Player boxes and ball flames replay saved detector proposals. Point labels use the existing curated film review with approximate display timing. No new analysis, verified athlete identities, continuous ball track or official statistics. This embedded sample does not link to the unfinished platform.
SELECTED WORKDifferent worlds.
Different worlds.
One thoughtful approach.
Selected examples of business websites, original films,
brand experiences and products in development.
For your businessCommission a website and promotional film designed together, with versions for your homepage, presentations and social channels.
For your businessCommission a visual service website, original brand direction and concept collections that help customers explain what they want.
For your businessCommission an artist website, collection presentation and coordinated identity, with commerce features scoped around your products.
For your businessCommission a product website and coordinated posts, captions, reels or a content calendar built around your own product line.
For your businessCommission a musician or creator website with music, media, booking inquiries and a visual identity that feels personal.
For your businessCommission narrative development, promotional films, editing and a coordinated collection of shorter videos for your audience.
For your businessCommission software discovery, an interactive MVP or a custom review workspace, starting with the users and workflows your product needs.
For your businessCommission a service business platform with role-based workspaces, request intake and scheduling workflows, with readiness requirements defined during discovery.
For your businessCommission an information platform with organized resources, guided intake, document workflows and supporting launch content for your field.
For your businessCommission a consultation website, coordinated campaign creative and a scoped product prototype that explains the customer journey clearly.
For your businessCommission an internal production workspace with team roles, organized assets, approval steps and project visibility suited to your operation.
For your businessCommission a client portal that collects requests and files, organizes the next steps and keeps your approval at the center of the workflow.
For your businessCommission a custom digital model, an STL modification or a coordinated collection, with dimensions, fit and print preparation defined for your intended use.
ONE IDEA. MANY EXPRESSIONS.The work,
The work,
in collections.
Explore each brand’s visual world. Websites, campaign imagery and films come together with a consistent creative direction.
WHAT WE CAN CREATEBuilt around
Built around
your next move.
Start with one need. Connect the pieces as you grow.
Every project begins with a conversation.
STORIES THAT MOVEA feeling.
A feeling.
A message.
A reason to watch.
Original promotional films, social stories and thoughtful editing. From the first script to the final frame.
REAL FILES. ANOTHER DIMENSION.Explore the work
Explore the work
from every angle.
Actual saved STL geometry, presented as lightweight 3D previews. Sculptural collections, architectural reliefs and a personalized design component.
THE PHILADELPHIA COLLECTION · TEN ORIGINAL PIECES
LIVE 3D · DRAG TO ROTATEOne city. Ten perspectives.
A complete collection view, with every piece available to explore on its own. Drag the models or choose Front, Back and Auto rotate.
Interactive models load as you reach this section.
Lightweight previews derived from the ten original 10.5-inch Philadelphia STL files. Each source is a separate one-piece relief; the arrangement above is a display composition.
Explore more sculptural & personalized collections
Collection
Grace — duck collection
Character sculpture from the prepared Duck collection; lightweight display derivative. Actual mesh preview; display material does not represent a physical print.
- Source dimensions
- 160.37 × 135.82 × 269 mm
- Web display
- 129,999 triangles · lightweight derivative
Millimeters documented by source collection manifest or custom-design README.
Drag to rotate. Scroll or pinch to zoom. Choose another piece below; each opens its actual mesh.
Curated from the saved STL collection. Original high-resolution files remain preserved. These previews show geometry and illustrative finish, rather than photographs of fabricated pieces.
RODNEY WHITEFOUNDER · CREATIVE & TECHNOLOGYTHE PERSON BEHIND THE WORKCreative by instinct.
Creative by instinct.
Connected by design.
I’m Rodney White, the creative partner behind BH Software Productions. Building my own brands, films and digital projects has grown into a broader practice: helping other people turn an idea into something they can share, use and build on.
Based in Colorado, I work with entrepreneurs, creative brands and established businesses in Aspen, the Roaring Fork Valley and beyond. From a first website to a corporate presentation, social campaign or custom software product, I stay personally involved in the vision and the details.
“Difficult takes a day, and Impossible takes a week.”
— Rodney White
PERSONAL INVOLVEMENTCONSIDERED DESIGNCLEAR PROJECT SCOPE
YOUR IDEAS, CLEARLY CAPTUREDStart with
Start with
the right brief.
Download your subject guide, use its ChatGPT interview prompt, or copy the questions into Word. Review your answers, save a PDF and return it with your project conversation.
- Choose your PDF.Use the PDF directly or take its interview prompt into ChatGPT.
- Speak your vision.Dictate or type one answer at a time, then review the summary.
- Return your brief.Upload the approved PDF in your project conversation, or email Rodney.
Website & Commerce
Map pages, visitor actions, commerce, content ownership and tool integrations.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your website & commerce project
- Pages, sections and content needed at launch
- What should a visitor do? Inquire, book, buy, register or learn?
- What works / does not work on the existing website?
- Needed features: store, booking, accounts, AI, forms or uploads
- Tools to connect: email, calendar, CRM, payments or other systems
- Who supplies copy, photos and brand assets? What needs creating?
- Style, colors, inspiration URLs and anything to avoid
- Current domain / platform and migration needs (no passwords)
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
AI & Automation
Map the current workflow, approved knowledge, permissions, handoffs and expected volume.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your ai & automation project
- Describe the current workflow and the problem to solve
- Who uses it? Customers, staff, partners and their tasks
- Information to collect and approved knowledge sources
- Existing tools / APIs and desired integrations (names only)
- Actions the assistant should take and hand off to a person
- Topics / actions requiring approval or explicit limits
- Expected conversations, languages and voice / document needs
- Example questions and what a good response should achieve
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Software & Apps
Separate MVP essentials from later features; define roles, platforms, data and acceptance tests.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your software & apps project
- Problem, primary users and why a new product is needed
- Web, iOS, Android or desktop? First release priority
- Key user journeys and the three essential features
- User roles, accounts, permissions and organization structure
- Data types, sources, storage, uploads and export requirements
- External services / APIs, subscriptions or payments
- Existing code, designs, prototype or technical constraints
- Testing, deployment, app store support and maintenance needs
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Video & Film
Clarify message, runtime, formats, production method, assets and usage rights.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your video & film project
- Core message, story and desired audience response
- Where will it run? Website, social, ads, presentation or event
- Finished runtime, number of versions and aspect ratios
- Existing footage, photos, script and audio you can provide
- New filming, AI scenes, animation or stock assets needed
- Mood, pacing and reference videos / visual direction
- Voiceover, music, captions and language requirements
- Usage territory, duration, talent / asset permissions and credits
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Logo Design
Confirm exact name, audience, distinct visual direction, use cases and required logo variants.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your logo design project
- Exact business name, spelling, tagline and pronunciation
- Business story, offer, audience and what the logo should communicate
- Style, mood, symbols, colors and typography preferences
- Symbols, colors, cliches or existing marks to avoid
- Where the logo will appear: website, print, signs, apparel or app icon
- Needed versions: wordmark, icon, monochrome, horizontal or stacked
- Inspiration links: what you like and what should be different
- File formats, brand guide needs and launch assets
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Brand Identity
Define positioning, identity system, applications and the practical brand-guide handoff.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your brand identity project
- New identity or refresh? Name, tagline and business story
- Who should the brand appeal to and how should it feel?
- Logo, palette, typography, guide, packaging or other assets
- Preferred colors, styles, symbols and things to avoid
- Competitors / reference brands and how you should differ
- Where will the identity appear? Digital, print, signage or products
- Existing brand files and elements that must be retained
- Launch channels, initial asset sizes and future content needs
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Social Media & Content
Clarify channels, campaign goals, content volume, voice, approvals and publishing responsibilities.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your social media & content project
- Accounts / platforms, current handles and website URL
- Campaign goal: awareness, inquiries, visits, sales or community
- Audience, locations, interests and customer questions
- Topics / offers, brand voice and approved claims
- Posts / reels per month, formats and campaign duration
- Available photos, footage, products, brand files and captions
- Creation only or scheduling / management? Approval workflow
- Organic or paid? Ad budget separate from creative fees; key dates
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
3D Design & STL
Confirm dimensions and units, source geometry, tolerances, material, production process and output formats.
Open copy-and-paste boxes
Your business
- Your name and role
- Email and preferred contact method
- Business / organization and location
- Existing website URL (or write new business)
- What does the business do? Products, services and main offers
- Who are your customers? Locations, needs and ideal audience
- What makes you different? Competitors or reference brands
- Existing logo, brand guidelines, images, content or social links
Your 3d design & stl project
- Object to create / modify and its intended use
- Dimensions, units, scale, tolerances and fit requirements
- Existing STL / CAD files and reference photos you will supply
- Exact changes, model count, variants or assemblies
- Printer, build volume, nozzle / process and intended material
- Strength, supports, moving parts, connections or surface needs
- Required formats: STL, 3MF, OBJ, STEP or visual preview
- Test-print access, finish expectations and physical-print needs
Scope & next steps
Open ChatGPT - Your main goal and how you would judge success
- Requested deliverables and the three launch priorities
- Budget range and flexibility (an estimate is welcome)
- Target date, milestones and any fixed event or launch
- Decision maker, contributors and who approves the work
- Must-haves, accessibility, languages or special requirements
- Reference URLs / filenames and materials you will upload
- Anything else Rodney should know? Best next step / meeting time
Eight subject guides, each with a ChatGPT interview prompt and 24 fillable fields. File upload, dictation and PDF generation availability can vary in ChatGPT; every guide includes a copy-and-export alternative. Review all answers before sharing. Return only business information you want Rodney to receive.
FROM FIRST IDEA TO FINAL HANDOFF
A clear way forward.
01
Discover
Tell us what you want to accomplish. Share your ideas, references and priorities.
02
Define
Rodney reviews the details and prepares a written scope, quote and proposed timeline.
03
Create
The work takes shape, with agreed checkpoints and focused opportunities for feedback.
04
Deliver
Receive your agreed assets, handoff and any separately scoped ongoing support.
A STARTING POINT, NOT A LIMITThoughtful work.
Thoughtful work.
Clear expectations.
Choose a starting point below.
We’ll shape the right scope together.
Original promotional film
STARTING AT$750 / project
Defined 30–60-second production; licensed assets quoted separately.
Business website
STARTING AT$2,500 / project
Up to five pages, contact form and basic search setup.
AI-enabled website
STARTING AT$4,000 / project
Business website, one defined intake workflow and owner inbox.
View all service starting prices
Starting prices reflect the scope described. Rodney reviews each project’s requirements, deliverables, integrations and timeline before providing a competitive written quote. Third-party services and additional work are quoted separately.
THE NEXT GREAT PROJECT STARTS HEREWhat are you
What are you
imagining?
A website. A film. A new way to work.
Let’s give your idea a place to begin.